Elizabeth is a product designer specializing in 0-to-1 initiatives and growth ecosystems. Most recently, at Stripe and Cash App, she's shaped the future of payments by bridging the gap between complex engineering and human-centered strategy. She has led design for high-scale financial products that serve millions.

Accelerated time to first charge and provided onboarding foundations across the product.

One of the key drivers of primary banking behavior is recurring inflows, and the most desirable of those inflows is a customer’s paycheck.

Defined the strategy and systems architecture for Cash App’s Bill Pay ecosystem, transforming complex 3rd-party data into a unified, user-controlled financial hub.

Guided the end-to-end journey from initial whiteboarding and UXR to the final implementation of a 0-to-1 product.

Redesigned the mobile deposit framework to tackle a 50% decline rate caused by endorsement errors, significantly increasing check acceptance rates and reducing manual support overhead.

Orchestrated a rapid 0-to-1 launch of Square’s Self-Serve Ordering platform, generating $1M in GPV within two months of launch and defining the industry standard for contactless dining.

Transformed a fragmented, engineer-led styleguide into a high-fidelity, component-based design system that served as the single source of truth for the entire Weebly platform.